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ADRUN
HEART BEAT
WITH GAMES IN HEART
In August 2019 our client, GG.BET, became a general sponsor of Berlin Major 2019.
HEART BEAT KEY RESULTS
total views of campaign content and promotional videos
campaign reached an audience of 62 countries
were involved in an offline interactive - Heart Beat Check at The Mercedes-Benz Arena
162 034 806 VIEWS
62 COUNTRIES
2 806 PEOPLE
We invite winners of "MajorLikeBattle" contest to visit Grand Final of Major and give them a unique present.
We invited popular figures from the eSports scene—Natus Vincere reporter Yana Khimchenko and the legend of the Counter Strike scene Maniac—to accompany the winners for these three days.
We provided winners with a comfortable 5-star Hilton Berlin hotel and prepared a three-day program, which guaranteed lifelong unforgettable experiences.
Our winners were flying over Berlin on a plane, relaxing on a comfortable solar catamaran enjoying breathtaking Berlin's views, and watching Grand Final of Major, sitting in a comfortable VIP Lounge. We were monitoring their heart beat during all three days—we wanted to know what makes their heart beats faster.
We left behind the boring and standard concept of brand presentation, and placed a unique heart-shaped sculpture inside the Mercedes-Benz Arena we've created for our client a few months earlier. We've arranged sculpture's transfer from the client's office to Berlin.
GET CLOSER TO NEW IMMENSE AUDIENCE
GET IN TOUCH
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